Link Search Menu Expand Document

Personas

Outcome

This is an activity that helps the participants understand and visualize the product’s users (roles) and their characteristics.

Audience

This is a group-wide activity

When to use

Activity

The participants create and classify each role and depict them as humans interacting with the system.

Preparation

Whiteboard, large sticky notes, and dry-erase markers.

Process

The group identifies and characterizes who the users are, how they might be using the system differently and their individual needs.

Group size

Timing

Try to keep this exercise less than an hour.

Example

Notes

Discuss:

  • Biographic
  • Demographic
  • Psycho graphic
  • Techno graphic
  • Relationship to the business
  • Knowledge and experience
  • Context of usage
  • Goals, needs, desires, attitudes, motivation

Keep the results posted visibly during the rest of the inception, as a reminder of the way the users will interact with the system.

More information