Personas
Outcome
This is an activity that helps the participants understand and visualize the product’s users (roles) and their characteristics.
Audience
This is a group-wide activity
When to use
Activity
The participants create and classify each role and depict them as humans interacting with the system.
Preparation
Whiteboard, large sticky notes, and dry-erase markers.
Process
The group identifies and characterizes who the users are, how they might be using the system differently and their individual needs.
Group size
Timing
Try to keep this exercise less than an hour.
Example
Related activities
Notes
Discuss:
- Biographic
- Demographic
- Psycho graphic
- Techno graphic
- Relationship to the business
- Knowledge and experience
- Context of usage
- Goals, needs, desires, attitudes, motivation
Keep the results posted visibly during the rest of the inception, as a reminder of the way the users will interact with the system.