This is an activity that helps the participants understand and visualize the product’s users (roles) and their characteristics.
This is a group-wide activity
The participants create and classify each role and depict them as humans interacting with the system.
Whiteboard, large sticky notes, and dry-erase markers.
The group identifies and characterizes who the users are, how they might be using the system differently and their individual needs.
Try to keep this exercise less than an hour.
- Psycho graphic
- Techno graphic
- Relationship to the business
- Knowledge and experience
- Context of usage
- Goals, needs, desires, attitudes, motivation
Keep the results posted visibly during the rest of the inception, as a reminder of the way the users will interact with the system.